Photographer Reversed The Gender Roles On These Old Sexist Ads And What Were People Thinking?!

Guys (and gals) let’s face it, 2018 is not like 1958 one bit. Here’s a couple things that were happening in 1958 that definitely aren’t happening now.

– Gas was 25 cents a gallon
– Rent was an average of $92 a month
– Dwight D. Eisenhower was President
– And Elvis Presley was getting inducted into the Army

Image Via Giphy

Now you are probably looking at that list (mainly the third point) and thinking, eh life was better back then but that’s definitely not the case. We have advanced in so many ways through technology that I think 2018 is better than 1958.

With that said, our thoughts have progressed as well and that’s another reason why 2018 is kicking 1958’s ass.

Now we may not get everything right these days, but we are progressing towards it. People like photographer Eli Rezkalla are being a part of that change.

Rezkalla wrote on her website:

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties. Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”


These recreations are spot on and will even make your racist uncle maybe rethink his views…

Image Via Eli Rezkalla

One of my favorite parts about all these recreation is the use of tight clothing. I don’t think I’ll ever look at ads the same way again.

Image Via Eli Rezkalla

This next one is just messed up, how does a Tiger Rug with a woman’s head make you want to buy a pair of pants from “Mr. Leggs?” Marketing was way easier back then, even Jerry Smith could have gotten a job then (I hope you got that reference).

Image Via Eli Rezkalla
Image Via Eli Rezkalla

Okay sometimes things are hard to open. I get it, but just because you made your caps easier to take off, doesn’t mean this ad is okay. I’m a guy and I’m not afraid to admit that lids are just a bitch to open sometimes, right?

Image Via Eli Rezkalla
Image Via Eli Rezkalla


Image Via Eli Rezkalla

Okay Hoover, I see that we have you to blame for this garbage. This isn’t really a sexist point I have to make but…you can’t have people gifting things like a vacuum. Basically the only person that would ever be truly happy to receive a vacuum for Christmas is if someone had a weird hobby of collecting vacuums. Pretty sure that’s not a thing but I’ve seen stranger stuff on TLC’s Strange Addiction show.

Anyone else that receives a vacuum for Christmas just gets reminded that they get to do it. Buy a vacuum on March 6th, a day that literally has no meaning at all.

Image Via Eli Rezkalla
Image Via Eli Rezkalla

Lastly we have the age old, women belong in the kitchen nonsense. Now that it’s 2018 and anyone can literally do anything…that means it’s culturally acceptable for dudes to wash the dishes too, right? Or just do them together so they get done faster?

Image Via Eli Rezkalla

Alright everyone, glad we had a good ride on the nostalgia train, next week we can visit reasons why women can do literally anything in the world.

Image Via Giphy & SNL

Header Image Via Eli Rezkalla