If you’ve been living under a rock for the past couple days, get out of there it can’t be comfortable! If this was the case though, you would have missed The International House Of Pancakes aka IHOP change the P in their acronym to a b. Before you say why would they change it from pancakes to breakfast, let me stop you there. The b isn’t for breakfast, but it’s for burgers.
I know you would never have choosen to go to IHOP for burgers, but now that they’ve changed your name aren’t you excited? No? Well that’s also the case with the rest of the world. Most figured this was a marketing ploy, but it seems that it’s basically backfired on them. Whatever focus group they tested with this idea failed them, brutally I might add.
It all started with a simple Tweet.
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y
— IHOP (@IHOP) June 11, 2018
They even doubled down with this commercial…
Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb pic.twitter.com/lyciVZxAuH
— IHOP (@IHOP) June 11, 2018
But once the news broke, people weren’t that impressed. Twitter was on fire with the amount of roasting they were doing. Even celebrities got in the mix.
Finally. A place in America where I can get some burgers.
— Kumail Nanjiani (@kumailn) June 11, 2018
International House of You're Stoned When You Eat Here We Can Feed You Dog Food and You'll Think It's Delicious So Shut-up
— Rex Huppke (@RexHuppke) June 11, 2018
When you find out @IHOb will stand for 'International House of Burgers' pic.twitter.com/gBnJQDBTm4
— BLACK ADAM SCHEFTER (@B1ackSchefter) June 11, 2018
international house of backlash
— Dave Itzkoff (@ditzkoff) June 11, 2018
“Hi, welcome to International House of Burgers, what can I get you?”
Me: pic.twitter.com/v1z4kIzx5p
— Shane Dahlstrom (@shanedahlstrom) June 11, 2018
Nobe. https://t.co/VZPfoWCzKN
— Tim Carvell (@timcarvell) June 11, 2018
#IHOb pic.twitter.com/iGd2jKbK4N
— Caitlin Cutt (@BossyMatilda) June 11, 2018
— Preeti VOTE BLUE Chhibber (@runwithskizzers) June 11, 2018
IHOP ceo like pic.twitter.com/YNs16GjGJp
— Jamilah🕷🍂 (@jamilah44) June 11, 2018
I thought the Twitterstorm was over, but it was just beginning. Other brands and IHOb competitors got in on the roast too.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.— Wendy's (@Wendys) June 11, 2018
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
brb changing my name to Netflib
— Netflix US (@netflix) June 11, 2018
.@IHOb A replica by definition cannot be as good as the original. The original #Steakburger was created by Steak ‘n Shake in 1934.
— Steak ‘n Shake (@SteaknShake) June 11, 2018
dear internet
we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something
— Steak-umm (@steak_umm) June 11, 2018
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn
— A&W Restaurants (@awrestaurants) June 11, 2018
BURGER KING CHANGED THEIR TWITTER NAME TO PANCAKE KING LMAO THE SHADE pic.twitter.com/jdgq6svIDe
— tigsssssssss (@_tiger_s_) June 11, 2018
Who knows if this is just a stunt, or if they are serious. Either way is this much bad publicity a good thing? Pretty sure I’m going to go to my favorite burger place before I ever think about going to an IHOb for anything.