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Revolve Advertises ‘Fat Is Not Beautiful’ Sweatshirt And Tess Holliday Shuts Company Down

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Tess Holliday is not having it.

And she is specifically not having it with the Revolve company, a clothing site that advertised a sweatshirt that received a wave of backlash — and rightfully so.

The size small sweatshirt read “Being Fat Is Not Beautiful, It’s An Excuse.”

Uhm, who comes up with these slogans? Like, for real — how are they employed right now? Are Revolve employees collectively Miranda from the Devil Wears Prada but in RL?

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Along with Tess Holliday, the site Fashionista, as well as U.K.-based artist Florence, Given, teamed up on social media rebuking the LPA made sweatshirt that was going for $168.

SEE ALSO: Man’s ‘Stubborn’ Belly Fat Turns Out To Be 30-Pound Tumor

“LOLLLLL @REVOLVE y’all are a mess,” Holliday tweeted out.

I mean….if the boot fits….

https://twitter.com/Tess_Holliday/status/1039903581426438145/photo/1

The quote printed on the LPA sweatshirt was allegedly a comment made to Paloma Elsesser by a troll. Elsesser describes herself as a plus-size model and below the quote — the sweatshirt reads: “as told to @palomija.” If you are wondering what that is, it’s Elsesser’s Instagram handle.

Weird flex but okay.

Pia Arrobio founded LPA and allegedly the sweatshirt was an attempt to reclaim trolls’ toxic messages to women – according to an Instagram exchange between LPA and Given.

Hmmmm…try again?

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“It’s a collaboration with five women with the worst troll quotes,” the messages read. “The point was to shine the light on how horrible trolling is. The proceeds benefit charity. So basically it’s the opposite of what it seems.”



I mean…but like…with that logic, should we start making clothing with racist slurs on them and say it’s okay because the proceeds go to charity? Ermm….I think not, Revolve.

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A spokesperson for Revolve issued a statement to HuffPost, saying the images were “prematurely released” and were intended to benefit the charity Girls Write Now.

The capsule collection idea was born from LPA along with Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse as well as Paloma Elsesser.

It was intended to be a direct commentary on a modern-day “normality” of cyber-bullying paired with the shared desire to rally those together who were affected by said bullying.

But the execution was, let’s just say — a failure at best.

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The capsule collection ― originally conceived by LPA alongside Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser ― was set to debut tomorrow as a direct commentary on the modern day “normality” of cyber-bullying and the shared desire to create a community for those most affected by the epidemic.

The prematurely released images featured on Revolve.com [were] not only included without context of the overall campaign but regrettably featured one of the pieces on a model [whose] size was not reflective of the piece’s commentary on body positivity. We at Revolve sincerely apologize to all those involved ― particularly Lena, Emily, Cara, Suki and Paloma ― our loyal customers, and the community as a whole for this error.

And despite the collection being pulled — Revolve said it will continue to donate $20,000 to the charity. Oh well, that’s good I guess but like this sweatshirt still exists so….

Image via REVOLVE
A screenshot of the product before it was taken down.

SEE ALSO: Tess Holliday Says She Is “Still Happy” And “Still A Fat Cover Girl” Despite Worldwide Body Shaming Criticism

The Revolve website is no longer advertising the product.

Tyler McCall, a Fashionista editor, also noted how the sweatshirt only went up to a size XL before it was listed as sold out.

Hm….something is not adding up here Revolve because I believe that you just got served.

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