If you are a dire hard fan of the Cholula hot sauce, you could be eligible for free hot sauce for THE REST OF YOUR LIFE.
You read that right.
Cholula is giving away one fan a lifetime supply of hot sauce but in order to qualify, you have to sacrifice a part of your body.
Your skin, to be exact.
The popular hot sauce brand will partner with celebrity chef Aarón Sánchez, part-owner of Daredevil Tattoo in New York City, to set off the spiciest giveaway yet.
On Wednesday, January 22, fans will be given the opportunity to receive one of five exclusive (and free) tattoos inspired by Cholula.
Those who go through with actually getting said tattoos will be entered into a contest for free Cholula for life.
“We are excited to kick off our new partnership with Aarón in such a permanent way,” Maura Mottolese, CEO of The Cholula Food Company, shared in a press release. “Together we have some of the most passionate fans in the world, and we’re thrilled to show that we’re just as committed to them.”