In the study, 919 predominantly heterosexual women between the ages of 18 and 70 were shown three male faces and asked to rate their attractiveness for both potential short and long-term relationships.
Each face was shown both bearded and clean-shaven and presented with five levels of “masculinity.”
The participants found “masculine” faces generally more attractive than “feminine ones.”
Bearded men were found to be more attractive than clean-shaven men, apparently because they were perceived to show greater social dominance.
Go beards, go!